I have been working really hard on an e-book to help nonprofit organizations utilize Instagram and for you to learn how to use Instagram for nonprofits. As I have been writing, I have become really excited about the material. I know that it will really help your organization’s Instagram account.
So, today I have decided to give you a little taste of the book. The following article comes from one of the last chapters and is about the quality, consistency, and quantity of your nonprofit organization’s Instagram posts.
How to Use Instagram for Nonprofits
Hierarchy of Importance
The quality and consistency of your pictures and posts are much more important than the quantity.
First, focus on the quality of each Instagram post in your nonprofit organization’s Instagram feed. For instance, make sure of the following:
- Each Post has a HIGH quality image
- Your organization posts with a purpose
- Each caption is free of spelling and capitalization errors
Posting consistently is important for a number of reasons:
- It allows your organization to engage with your audience on a regular basis. Your followers and supporters are following you for a reason; They want to know what is going on in your organization. They want to see the impact that you are making, the lives that you are touching, and the events that you are hosting.
- It helps grow your following. The more often you post, the more likely it will be that other people come across your posts and decide to follow your organization.
According to TrackMaven, Instagram use and engagement is consistent throughout the week with a slight spike on Mondays. Additionally, it has been found that one of the best times to post on Instagram is between 11:00 AM and 2:00 PM Eastern Time Zone.
Since Instagram users typically check their Instagram feeds every single day, multiple times a day, Instagram is a great platform to post at least once a day. I have heard various recommendations: Some people recommend posting only once a day, while others say you should post up to 3 times a day.
Personally, I would recommend posting once a day. While posting multiple times a day might initially grow your following quickly, it also has the potential to drive followers away from your organization’s Instagram account because your organization pops up on their feed too many times each day.
Now, keeping in mind the hierarchy from the beginning of this lesson,
it is now time to decide when, and how often, your organization will post on Instagram.
As I mentioned above, Instagram is a great platform to post once a day. But, if that seems like too much, then decide to post on Monday, Wednesday, Friday, or some other combination of days. Either way, pick the days that you will post on Instagram as well as the times.
Here is an option for how to schedule your posts:
Creating or using a scheduling planner allows you to make posts ahead of time. This can be extremely important when you know your organization is going to be busy, but you don’t want your social media to suffer.
Free Download: Instagram Post Scheduling
There is also the option of using latergram.me to schedule Instagram posts. This option allows you to edit photos, upload images, write captions, and use hashtags. Then you schedule the picture for a future date and time. Since Instagram doesn’t allow you to use apps to actually post pictures to your account (unlike Twitter, Pinterest, etc.), Later gram will send you a reminder for you to go in and click “confirm to post.”